A Journey of Genuine Integrity
Established in 2015, Wool Integrity™ certification assures products are 100% natural, New Zealand wool with complete traceability back to the farm gate.
Wool Integrity is brought to you by PGG Wrightson and our international export arm, Bloch & Behrens, providing animal welfare, traceability, quality assurances and a value-added endorsement of genuine integrity.

Wool Integrity Certification
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Animal Welfare
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Stories
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PGG Wrightson Wool
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Wool Integrity Products
Shop NowThe Wool Integrity Story
Bloch & Behrens and PGG Wrightson Wool have been sharing New Zealand wool with the world for generations. With Wool Integrity, you access extra traceability, animal welfare and quality assurances.
Wool Growers Make Wool Integrity Possible
New Zealand wool growers are the driving force behind the Wool Integrity brand, dedicated to turning grass into high-value wool using the best standard of animal husbandry in the world. PGG Wrightson Wool Representatives work in partnership with our wool growers and offer year-round support to connect them with the right markets for their wool.
Latest News
After 101 years they’re still bringing home the ribbons - how Malvern Downs put NZ merino on the map
Pictured: Robbie Gibson (left) and his wife Chrissy (right). Like most kids born on a farm, Robbie Gibson was helping out and mucking in from earlier than he can remember. But it wasn’t a chore - he never wanted to do anything else. And as the years went on, Robbie was able to learn everything he...
Home and away - those shearing and sharing the wool industry here in New Zealand and abroad
An innately human characteristic, passion is something that can’t be taught. And it just so happens that for Tara Marshall, her passion is wool, and the industry that surrounds it. Growing up on her grandfather’s 1000 hectare farm north of Taumarunui, there may be an element of not having any choice...
March wool market update
Despite some corrections in the market over recent weeks, positive trends continue to emerge, particularly in key demand areas. Here’s a look at the latest developments shaping the wool market. South Island Market Overview In the South Island, February’s Christchurch wool exchange produced strong...