A Journey of Genuine Integrity
Established in 2015, Wool Integrity™ certification assures products are 100% natural, New Zealand wool with complete traceability back to the farm gate.
Wool Integrity is brought to you by PGG Wrightson and our international export arm, Bloch & Behrens, providing animal welfare, traceability, quality assurances and a value-added endorsement of genuine integrity.
Wool Integrity Certification
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Animal Welfare
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Learn About Wool
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Stories
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PGG Wrightson Wool
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Wool Integrity Products
Shop NowThe Wool Integrity Story
Bloch & Behrens and PGG Wrightson Wool have been sharing New Zealand wool with the world for generations. With Wool Integrity, you access extra traceability, animal welfare and quality assurances.
Wool Growers Make Wool Integrity Possible
New Zealand wool growers are the driving force behind the Wool Integrity brand, dedicated to turning grass into high-value wool using the best standard of animal husbandry in the world. PGG Wrightson Wool Representatives work in partnership with our wool growers and offer year-round support to connect them with the right markets for their wool.
Latest News
Strong wool market finishes season up 112 percent year on year
The 2025/26 wool season has ended on a high, with the strong wool indicator finishing 112 percent above where it was a year ago. Speaking with Jamie Mackay on The Country, Rachel Shearer, General Manager of PGW Wool, said the result marks one of the strongest seasons the industry has experienced in...
Wool Integrity wool featured in new Norsewear Wool Blacks™ beanie
A new beanie from our PGW partner, Norsewear, is helping showcase the value of New Zealand wool, with the recently launched Wool Blacks™ beanie made using Wool Integrity NZ certified wool sourced directly from PGW Wool growers. Designed for the parents, grandparents, coaches, volunteers and...
Natural fibre momentum continues as strong wool market climbs
Rachel Shearer, General Manager of PGW Wool, speaks with Jamie Mackay from The Country on market momentum, natural fibres, and the outlook for sheep farming. Strong wool’s upward momentum continues, with the latest national wool sale delivering another significant lift and reinforcing growing...
Strong wool market finishes season up 112 percent year on year
The 2025/26 wool season has ended on a high, with the strong wool indicator finishing 112 percent above where it was a year ago. Speaking with Jamie Mackay on The Country, Rachel Shearer, General Manager of PGW Wool, said the result marks one of the strongest seasons the industry has experienced in...
Wool Integrity wool featured in new Norsewear Wool Blacks™ beanie
A new beanie from our PGW partner, Norsewear, is helping showcase the value of New Zealand wool, with the recently launched Wool Blacks™ beanie made using Wool Integrity NZ certified wool sourced directly from PGW Wool growers. Designed for the parents, grandparents, coaches, volunteers and...
Natural fibre momentum continues as strong wool market climbs
Rachel Shearer, General Manager of PGW Wool, speaks with Jamie Mackay from The Country on market momentum, natural fibres, and the outlook for sheep farming. Strong wool’s upward momentum continues, with the latest national wool sale delivering another significant lift and reinforcing growing...